"The Indian Consumers Are Very Rational In Their Purchase Decisions"

Erich Stamminger, 48, has spent 23 out of 24 years of his professional career with adidas, the second-largest global sports and apparel company. He was appointed to the Executive Board of the company in 1997 and since 2000, he has been the Board Member for Global Marketing. Stamminger is credited with the transformation of adidas into a truly global sports brand in the past one decade.

No wonder, early this year, when he was appointed the President and CEO of the adidas brand, Herbert Hainer, the Chairman and the CEO of adidas AG, commented that "there was no other person in the world who ...

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