Green Meets Greenbacks At a unique investor forum in Mumbai, start-ups with environmentally- friendly ideas collided with eager investors. Result: Going green moves from being fashionable to bankable.
Business Today, December, 2006 by T.V. Mahalingam
NOVEMBER 2-3, 2006
Taj Lands End, Mumbai
You could say that I had been waiting for this event for four months now. Ever since New Ventures India-a three-way partnership between CII, the Washington, D.C.-based World Resources Institute (WRI), and USAID-closed a 'green' business plan competition end of July this year and announced that the winning entries would be showcased to potential investors in Mumbai, I had been curious to know what sort of green business ideas would bubble forth from India's small and medium enterprises. Today, on a muggy November morning, I was face to face with the 10 winning entries from the 60 that CII's Green Business Centre in Hyderabad received in response to its call for business plans. But before I introduce you to the entrepreneurs and...
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