Snapping At Hero's Heels Bajaj Auto is going full throttle after market leader Hero Honda, but can it become Numero Uno? Not if Honda has its way.
Business Today, January, 2007 by Kushan Mitra
Back in 2001, Rajiv Bajaj had his sight set on two things: Wrest back the #1 slot that his company Bajaj Auto had just ceded to Delhi- based rival Hero Honda and, two, change the price equation in the 100- cc motorbike segment by launching cheaper models. Early 2007, Rajiv is talking a completely different language: "Market share is a game played by journalists, I want to be the best bike maker in India," says the Managing Director of the Pune-based Bajaj Auto.
So what has changed over the last six years? For one, Bajaj Auto has almost gotten out of scooters (according to SIAM data, it produced eight scooters in November 2006); two, it hasn't managed to regain the #1 position but has become the clear #2 with a market share of 32.6 per cent (April-November, 2006) compared to...
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