Business Today

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Articles in February 2007 issue of Business Today

• As Hero Brand Move over in-film advertising. Out-of-film, or associative marketing, is the latest mantra in Bollywood. The twin benefit: Mileage for the brand, and for the movie.
  by Deepti Khanna Bose; Anusha Subramanian
• Salvation In A Sachet Rural marketing sounds great, but some 320 million Indians reside in villages that most marketers find impossible and unviable to penetrate. Now, a clutch of brands is attempting to go where none has gone before.
  by E. Kumar Sharma; Nitya Varadarajan; Pallavi Srivastava; Rahul Sachitanand; T.V. Mahalingam additional reporting by Shivani Lath
• Treadmill, Printed Circuit
  by Kushan Mitra; Manu Kaushik; Muscles Mani
• The Quiet Performer It may not have the profile of, say, Citi, but it's both the largest and the best-performing foreign bank in India.
  by Mahesh Nayak (Busines Today-KPMG Survey); Anand Adhikari
• Battleground Nandigram A nondescript village in West Bengal has become a proxy for popular resistance to the government's SEZ policy, says Ritwik Mukherjee.
  by Ritwik Mukherjee
• "Mortality Is More Predictable Than Interest Rate Risk"
  by Anand Adhikari
• Business News
  by Aman Malik; Amit Mukherjee; Anand Adhikari; Anusha Subramanian; Balaji Chandramouli; Krishna Gopalan; Kushan Mitra; Mahesh Nayak; Nitya Varadarajan; Venkatesha Babu; Shalini S. Dagar
• "Local Adaptation Is The Key In Retail Business"
  by R. Sridharan
• Reinventing Indian IT Sure, their revenues and profits are still surging, but Indian IT vendors have realised that their linear business model-more code jocks is equal to more revenues-is under threat. Result: They are reinventing themselves before it's t
  by Venkatesha Babu additional reporting by Rahul Sachitanand (Guest Column by Sudin Apte)
• Hunting Jobs, Hotels Beckon, Help, Tarun!
  by Nitya Varadarajan; Rahul Sachitanand additional reporting by Anusha Subramanian; Shivangi Misra; Tarun Sheth; Kapil Bajaj
• Techies In The Kitchen Stifled by a 9-to-5 existence, some code jocks are breaking free of their cubicled confines to try their hands in the restaurant business.
  by Rahul Sachitanand
• Best Banks in 2010 A Look Ahead With the economy surging and business going global, India's best banks will need not just world class size but new skills and operational efficiencies to remain competitive.
  by Ravi Trivedy (Busines Today-KPMG Survey); Sanjay Aggarwal
• The Widening Middle FMCG companies, banks and BPOs are paying the highest middle manager salaries, reveals the second quarterly survey by BT-Omam Consultants.
  by Aman Malik (BT-Omam Consultants)
• Current News
  by Aman Malik; Anand Adhikari; Deepti Khanna Bose; E. Kumar Sharma; Mahesh Nayak; T.V. Mahalingam; Venkatesha Babu; Shalini S. Dagar
• Of Dungeons & Dragons India's travelling gaming expo comes to Delhi and does better than expected. But that's not saying a lot.
  by Aman Malik
• Hunting Jobs, Reading Signals, Help, Tarun!
  by E. Kumar Sharma; Rahul Sachitanand additional reporting by Kapil Bajaj; Ritwik Mukherjee; Tarun Sheth; Krishna Gopalan
• STAR'S Exodus At The Top When three of the group's CEOs slip into exit mode, something must be horribly wrong at Asia's leading-and India's premier-broadcaster.
  by Anusha Subramanian
• Middle Management Salary Survey 2007
  by BT-Omam Consultants
• The Agile PSU Banks Despite constraints, a few public sector banks are beginning to think and act like their more successful private sector rivals.
  by Shalini S. Dagar (Busines Today-KPMG Survey)
• Current News
• Interpreting India
  by Balaji Chandramouli; Nitya Varadarajan; Shalini S. Dagar; Venkatesha Babu; Pallavi Srivastava
• Resurrection Roadmaps These companies have several things in common. They had once promised to deliver the moon to their investors, climbed meteoric heights on the bourses and then come crashing down. Now, their promoters are trying to rebuild their edifi
  by Mahesh Nayak
• The Quest for New Drugs Developing a new drug from scratch is still a tall order for most Indian companies, but there's plenty afoot.
  by E. Kumar Sharma
• Hyderabad Retail Hot Spot Back in the mid-90s, Chennai used to be the organised retailer's dream market. Ten years on, it is Hyderabad that has emerged as the springboard for some of the biggest retail plans.
  by E. Kumar Sharma
• India's Best Banks HDFC Bank edges past ICICI Bank to emerge king of the hill in the 13th Business Today-KPMG Survey, yet again. But that's not the only finding of the study: As a clutch of Indian banks takes baby steps abroad, as the foreign banks increa
  by Anand Adhikari (Busines Today-KPMG Survey)
• What Will Chidambaram Do? Tax revenues are buoyant and the government's coffers are overflowing. The Finance Minister can use it to fix systemic glitches, or he can give in to populist demands.
  by Shalini S. Dagar
• Bands On The Run Indian bands are gaining in popularity but they need institutional support before they can become mainstream.
  by Shivangi Misra
• Wanted: A Booster Shot In a fast growing, but fiercely competitive, global generic market, Indian players run the risk of being overshadowed. They need to scale up-fast.
  by Amit Mukherjee; Pallavi Srivastava; E. Kumar Sharma
• New Destination?
  by E. Kumar Sharma; Pallavi Srivastava; Venkatesha Babu; Anand Adhikari
• Growing Consistently UTI Bank has posted more than 30 per cent growth in 26 of the last 28 quarters. And now, it is getting ready to rev up the tempo.
  by Mahesh Nayak (Busines Today-KPMG Survey)
• When Attack Is The Best Defence Growth is the burning objective for both HDFC Bank and ICICI Bank. And both are advancing at a scorching pace. The game plan of each, however, couldn't be more different.
  by Anand Adhikari (Busines Today-KPMG Survey)
• Indian IT needs IT
• Gas Gets Going For five years now, energy companies in India have been striking record gas but with no pipelines to carry it to consumers. But with the new pipeline policy in place, gas is about to take off. It will need help, though.
  by Balaji Chandramouli
• Money News
  by Clifford Alvares; Mahesh Nayak; Nitya Varadarajan; Krishna Gopalan
• India's Hottest Software Product Companies An Indian Windows Vista may take years in coming, but here are 10 home-grown software product companies that could make it big.
  by Rahul Sachitanand; Venkatesha Babu
• A Hands-off Business Leader
  by Amit Mukherjee
• Money News
  by Clifford Alvares; Krishna Gopalan; Nitya Varadarajan; Nitya Varadarajan
• Treadmill, Printed Circuit
  by Kushan Mitra; Manu Kaushik; Muscles Mani
• A Man of Varied Interests
  by Krishna Gopalan
• The Best Banks 2006
  by Busines Today-KPMG Survey
• Want a Piece of Paradise? Almost everybody-foreigners, non-resident Indians, investors, techies, the nouveau riche middle class-wants an outpost in Goa. Everybody, except the people who already have it-the local populace. A section of politicians appears
  by T.V. Mahalingam
• He Didn't Blink Ironically, winning the battle for Corus may have been the easier part of Ratan Tata's job. Convincing investors that it is worth $12 billion will be harder.
  by Krishna Gopalan
• The Best Banks
  by Busines Today-KPMG Survey
• Business News
  by Aman Malik; Amit Mukherjee; Anand Adhikari; Anusha Subramanian; Balaji Chandramouli; Kapil Bajaj; Krishna Gopalan; Kushan Mitra; Pallavi Srivastava; T.V. Mahalingam; Rahul Sachitanand
• Speaking Your Mind Online Why blogs have taken on a life of their own and why companies are paying attention to them.
  by Sanjoy Narain
• Banking Minnows
• The Other Steve Apple's co-founder and the greater genius, Steve Wozniak, on himself and the iconic company.
  by Balaji Chandramouli; R. Sridharan