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Speaking Your Mind Online Why blogs have taken on a life of their own and why companies are paying attention to them.

Business Today,  February, 2007  by Sanjoy Narain

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NAKED CONVERSATIONS

By Robert Scoble/Shel Israel

Wiley India

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Compared to what it was five or six years ago, Microsoft's public image today could be said to be, if not genial, far less diabolical. True, for a company that remains the predominant supplier of operating systems for desktop computing it is still difficult to shake off the epithet "Evil Empire". Yet Microsoft is not seen to be as feared a juggernaut as it once used to be. One factor for the change is certainly the company's own public policy that is now far less combative and more conciliatory-Bill ...

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