Dialling Into India Vodafone's Arun Sarin got into an expensive bidding war and emerged a winner. Now, he must get into a fiercely competitive market and prove that he can take Hutch-Essar from #4 to #1.
Business Today, March, 2007 by Krishna Gopalan
On the night of February 13, when Arun Sarin, the CEO of UK's Vodafone, landed in Delhi, the media went berserk. TV journalists turned delirious cheerleaders, mobbing the 52-year-old head of the world's largest mobile telecoms company as if it was the homecoming of a crusading hero. A few days earlier, when Vodafone's $18.8- billion deal to take over India's fourth-largest mobile telecoms firm, Hutchison Essar Limited (HEL) or Hutch, was first made public, the decibel-level in the Indian media had reached ear-splitting levels. Here was a British company that had just taken over what was, in a manner of speaking (after all, the 67 per cent of Hutch that Vodafone will buy belongs to a Hong Kong firm), an Indian telecoms firm and the Indian media were going ecstatic. Why?
Well,...
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