Starting All Over Again What do businessmen do when they cash out of ventures they painstakingly built over the years? A few retire, a few plot a trip to the Bahamas. BT, however, stumbles upon a clutch of entrepreneurs that has preferred to start all over again, by reinvesting in today's sunrise opportunities.
Business Today, June, 2007 by Mahesh Nayak
If an entrepreneur is defined as "a person who organises, operates and assumes the risk for a business venture", what do you call one who organises, operates and assumes the risk for another business venture all over again, after cashing out of the first? There's no word in the dictionaries to describe these nomadic pioneers but, after borrowing from research done by UK insurer More Than, let's call them the Alterpreneurs. More Than coined the term a couple of years ago to describe promoters who plunged into business not to make truckloads of money but to be "happier" and "get more control over their lives". The business promoters featured in this article may not fit that description to a T, but one thing's for sure: Fortune- hunting isn't the only reason for their wanderlust in the...
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