The Gregarious Web ; What are senior Indian execs doing hanging around at social networking site, Facebook.com? BT's young one, Pallavi Srivastava, finds out.

Business Today, October, 2007 by Pallavi Srivastava

Dilip Cherian, founder- Partner, Perfect Relations, is an anxious man these days. His big worry: he is slowly getting addicted to the social networking site Facebook. Cherian, 51, realised it during his recent Afghanistan trip where he was spending long hours on the site. A recent convert, Cherian joined Facebook three months back when a friend's daughter sent him an invite to be her friend on the site. Since then, Cherian has, hold your breath, found 250 more friends with whom he is regularly in touch.

Cherian is not the lone social networker on a roll. According to India Online 2007, a survey conducted by online research and advisory firm JuxtConsult, social networking sites in India have rallied up 44 per cent of the internet time with over 11 million Indians getting hooked...

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