The World Not-so-flat ; A voice of reason in a world swept up in the (Tom) Friedman mantra.

By R. Sridharan

REDEFINING GLOBAL STRATEGY

Pankaj Ghemawat

Harvard Business School Press

Pp: 257

Price: $29.95 (Rs 1,198)

CONGRATULATIONS, PANKAJ GHEMAWAT.

Congratulations for keeping your head and sight in a world that so completely believes that it is flat. And congrats, most of all, for having the courage to tell managers what they really need to know: that the world is a lot flatter these days, but it is not as flat as what some would have us believe. To globe-trotting managers of multi-national corporations, the premise of Ghemawat's (professor of global strategy at IESE Business ...

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