Master Brewer
Business Today, February, 2008 by Amit Mukherjee; R. Sridharan; Rahul Sachitanand; Shalini S. Dagar; Pallavi Srivastava
Master Brewer
JOHN DERKACH, MANAGING DIRECTOR AND HEAD of Costa Coffee, did not look very happy when asked about his age. "51," he said after a bit of prodding. What he is not reluctant to talk about though, is his plans for Costa Coffee in India. The UK-born coffee chain, which entered India in September 2005, is 36-outlets strong currently and Derkach plans to grow it to 300 stores in the next five years. His whirlwind trip of India included stop-overs at leading real estate companies to plan out region-wise expansion for Costa Coffee. "Real estate is a concern," he says but is happy about the rising coffee culture in India. So serious is Derkach about gauging the competition that he is "checking out the local cafes to get an idea about their coffee and the crowd." Are...
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