Armchair shopping ; A HyperCITY-Argos JV attempts to revive catalogue shopping.

Business Today, February, 2008 by Deepti Khanna Bose

Catalogue shopping isn't exactly new a company called Burlingtons pioneered the concept in India in the early nineties. It didn't exactly set the Ganges on fire, and perhaps the absence of a consumerist culture would have something to do with that. Now, organised retailing and catalogue shopping have come together with Argos, the & pound;4.2-billion company belonging to Home Retail Group of the UK, jointly venturing with the K. Raheja Group's HyperCITY. The new joint venture is called HyperCITY Argos.

Andrew Levermore, CEO, HyperCITY Retail (India), points out that the reason for this foray is to provide consumers more choice. We're talking about over 4,000 products available to you in the catalogue and also available to you on the internet for web- shopping. Nobody has...

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