'Small biz most underserved' ; Dell's chief of small and medium business unit Steve Felice tells Rahul Sachitanand that small businesses may offer the company plenty of growth opportunities.
Business Today, November, 2009 by Rahul Sachitanand
On December 31, 2008, Dell revamped its business structure, moving from a region-focussed model to focussing on key customers across large corporations, government and small businesses. The last segment may offer Dell plenty of growth opportunities, Steve Felice, chief of its small and medium business (SMB) unit, tells Rahul Sachitanand. Excerpts:
Q. What is the market opportunity in small businesses?
A. The SMB market is one of the most underserved parts of the market. It is fragmented, with over 70 million companies, but collectively they spend more on technology than any other sector. According to market researcher IDC, total SMB spending is expected to grow from $510.7 billion in 2008 to $675.1 billion in 2013.
Q. How are you chasing this opportunity?...
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