Seven strategies for successful Web-site design

American Agent & Broker, January, 2008 by Baker, Ted

WEB SITES are a permanent fact of life. The question is no longer whether you should have one, but how to best use it to grow your agency and increase revenue. One thing's for sure: Just letting it sit there like an electronic billboard isn't going to get you anywhere.

Ready to get started? Here are seven key strategies that will get you on the road to making the Web a key part of your agency's profitability.

1. The buck starts here

The starting point in creating a profitable Web site is accepting, if you've been fighting it thus far, the fact that customers really do use the Web in their ...