Brady Campaign/Million Mom March Uses Convio Online Tools to Quickly Mobilize 160,000-Plus Activists, Achieve Victory on Capitol Hill; Gun Safety Group's Viral Email Campaign Creates Urgency, Helps Prompt Senate to Defeat Immunity Bill.

AScribe Law News Service, March, 2004

Byline: Convio

AUSTIN, Texas, March 22 (AScribe Newswire) -- Just 150 days after going live with Convio, the Brady Campaign to Prevent Gun Violence United with the Million Mom March mobilized 163,000 advocates to take action online, prompting the U.S. Senate to vote down proposed legislation that would have shielded gun manufacturers and dealers from being sued over gun-related crimes.

S. 1805 (Protection of Lawful Commerce in Arms Act), or the so-called Immunity Bill, sought to "prohibit civil liability actions from being brought or continued against manufacturers, distributors, dealers, or importers of firearms or ammunition for damages resulting from the misuse of their products by others," according to language in the now-defeated measure....

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