Financial Services Industry
Industry: Email Alert RSS FeedJohn Chambers and the Cisco Way: Navigating Through Volatility
Australian CPA, July, 2002 by Parker, Derek
DEREK PARKER goes under cover to investigate Cisco Systems' role in the new economy, George Soros' solutions to globalisation and the evolving legal world of e-commerce
John Chambers and the Cisco Way: Navigating Through Volatility By John K. Waters
Wiley, $58.95 (hardcover)
Biographies of chief executives tend towards the aggrandising but this book is a welcome departure from the pattern. While Waters obviously admires Chambers, the main emphasis is on how Cisco Systems broke from the 1980s pack of tech-based firms to become one of the key elements of the New Economy.
Perhaps because Chambers' background
is in sales rather than technology R&D, his focus has always been on the customer. He grasped the implications of the internet early, and...
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