Lonely Planet's guide to finance

Australian CPA, December, 2002 by Charles, Ed

Strategic Business

Lonely Planet was one of the many casualties of the post September 11 business blip. CFO Carolyn Sutton tells ED CHARLES how this 'wake-up' call has helped strengthen the $90 million business

THERE ARE JOBS. AND THERE ARE THE jobs you want. The ones with the fashionable companies that promise exotic travel and have avant-garde workplaces.

One of those companies is the iconic travel publisher Lonely Planet. And Carolyn Sutton was lucky enough to join the company, founded on the kitchen table of Tony and Maureen Wheeler in 1972, as CFO earlier this year.

Lonely Planet is one of the few companies to give all staff six weeks holiday, designed for the wandering spirits it employs. Perhaps the only drawback for Sutton is living up to the...

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