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ST.-PETERSBURG'S IMAGE WILL BE CHANGED
A&G Information Services, April, 2005
A&G Information Services 04-19-2005 ST.-PETERSBURG'S IMAGE WILL BE CHANGED ST.PETERSBURG, RUSSIA, Apr 19, 2005 (A&G News via COMTEX) -- By the middle of May a primary activity plan for turning St.-Petersburg into the world tourist center will have been approved. The company The Boston Consulting Group (BCG) has worked out a program "5x5x5".
Realization of this program will allow the city in 5 years to become one of the five largest European tourist centers and to receive 5 million tourists annually. The strategy "5x5x5" supposes fulfillment of 17 initiatives, 10 of which are primary ones. Such measures as increase in number of hotels, modernization of museums, providing of safety and information support to tourists are among them. The main task is promotion...
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