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Customer Relationship Management, May, 2007 by Anonymous
* SaaS Is a Four-Letter Word for SMBs Although SaaS solutions are often touted as ideal for SMBs, many smaller businesses still hesitate to explore the on-demand model, according to a new survey conducted by IDC. "The Adoption of Software as a Service in Small and Medium Businesses: Perception Versus Reality" finds the market for SaaS to be growing rapidly despite SMBs' enduring fear regarding data security.
IDC recommends that vendors selling on-demand solutions do so by highlighting how the applications can solve business problems rather than attempting to use SaaS itself as a ...
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