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Customer Relationship Management, January, 2008 by Britt, Phillip
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With an updated GoldMine in the drivers seat, a Carolina truck dealership steers to unified customer information
The McMahon Truck Group, which operates three Mack Truck dealerships and a leasing company in North and South Carolina, had used FrontRange Solutions' GoldMine application for several years in its sales department, but rapid growth necessitated developing a more comprehensive CRM solution rather than using an application simply for sales force automation.
"We were going from two shifts to three, becoming an around-the-clock operation," explains General Manager Don Krom. ...
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