Chain Leader

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Articles in November, 2001 issue of Chain Leader

• Juggling the mix: as Jared's popularity grows, Subway diversifies its marketing message to keep his exposure from ballooning. (Storyboard).(Doctor's Associates Inc.; sandwich chain varies its advertising strategies; Jared Fogle; Messner Vetere Berger McNa
  by Littman, Margaret
• Ready for departure: Plane Delicious takes on the in-flight meal. (Meals To Go).(Brief Article)
  by Crecca, Donna Hood
• School days: labor solution: dedicated teachers passing on their own passion. (The Bernstein Perspective).(Brief Article)
  by Bernstein, Charles
• From field to Franchisee: subway simplifies food safety for franchisees with strict supplier standards and streamlined operations. (Food Safety).(Subway International)
  by Sherer, Michael
• Ripe for expansion: San Francisco's Pasta Pomodoro introduces inexpensive, made-to-order Italian fare to new markets. (Growth Strategy) (Cover Story).
  by Crecca, Donna Hood
• Coffee filter: will Starbucks tell its customers which local paper to buy? (Editorial).(Brief Article)(Editorial)
  by Chapman, Mary Boltz
• Burgers go green: today's better-for-you burger concepts bank on improved management and more flavorful offerings. (Emerging Segments).(O'Naturals fast food restaurant)
  by Crecca, Donna Hood
• Stoking the fire: to set itself apart from the burger pack, Back Yard Burgers upgrades its beef, logo and look. (Brand Tactics).(Brief Article)
  by Hatlestad, Sherry A.
• Switching places: restaurant veteran Paul Fleming moves from foodservice to philanthropy. (Off The Clock).(Brief Article)
  by Bernstein, Charles
• Taste of the tropics: Bahama Breeze's elite culinary team opens the way for creative interpretations of Caribbean cuisine. (Toque Of The Town)(Cover Story).
  by Rogers, Monica
• Sweet endings: Boston's Finale hopes its double-digit sales growth will continue as it multiplies. (Upstarts).(Brief Article)
  by Hatlestad, Sherry A.
• Bread winners: national sandwich chains see share growing. (Traffic Trends).(Brief Article)(Statistical Data Included)
  by Chapman, Mary Boltz
• No butcher, no baker and definitely no candlestick maker. (First Look).(Brief Article)
• Goodwill gains: Washington's Capital Restaurant Concepts makes its mark through community involvement. (Multiconcept Operators).(Brief Article)
  by Bertagnoli, Lisa
• Magic Johnson buys Fatburger. (Mergers And Acquisitions).(Johnson Development Corp.)(Brief Article)
• Apple harvest: Applebee's International reaps the benefits of controlled costs, growth and brand building. (Cover Story).
  by Farkas, David