Juggling the mix: as Jared's popularity grows, Subway diversifies its marketing message to keep his exposure from ballooning. (Storyboard).(Doctor's Associates Inc.; sandwich chain varies its advertising strategies; Jared Fogle; Messner Vetere Berger McNamee Schmetterer Euro/RSCG)(Brief Article)(Statistical Data Included)

Chain Leader, November, 2001 by Littman, Margaret

At 6'2" and 425 pounds, Jared Fogle was the least likely Indiana University student to become a television star in 1998. Three years later and 245 pounds lighter, Jared is the defacto spokesman for Milford, Conn.-based Subway Restaurants and has a recognition rate of 83 percent in the United States. According to Princeton, N.J.-based The Gallup Organization, he has better name recognition than Harry Potter (71 percent), and more Americans can identify him than can name the teams who played in last year's Super Bowl (66 percent).

For those living a Jared-free life: Jared adopted a Subway-only diet while in college. He lost 190 pounds and was featured in the student newspaper. Subway's then-ad agency, Chicago-based Publicis & Hal Riney, read the story and asked...

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