IDG Books Worldwide
Heller Report on Educational Technology Markets, Feb, 2000
IDG Books Worldwide (IDGB; Foster City, CA) and The Learning Company, a division of Mattel, Inc. (New York, NY), announced a licensing partnership that will bring IDGB's best-selling For Dummies(R) brand to The Learning Company's educational CD-ROM business. Under the two-year licensing agreement, IDGB and The Learning Company will collaborate in the development of consumer software titles offering interactive tutorials for adults on personal computing, money management and foreign languages.
Related Results
Eight titles are expected to be released this year. The For Dummies educational software will be distributed worldwide through direct marketing, in retail stores and on the Internet.
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