Lack of competitive intelligence crucial.(Knowledge Systems & Research Inc research study)(Brief Article)
Information Systems Auditor, July, 2001
Most executives are not getting the competitive intelligence they need to support critical decisions, according to the latest recent market study from Knowledge Systems & Research (KS&R) Inc.
The study consisted of an extensive survey of 500 senior level executives conducted in November 2000. These executives reported several key competitive intelligence challenges and strategic needs:
* 87% consider "rapidly gathering intelligence to support critical decisions" and "developing and maintaining winning strategies" as significant current problems;
* 77% stated that intelligence to "improve accuracy and responsiveness of sales and marketing" would be the most valuable;
* 68% felt that the key issue for executives is constant collection...
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