US Federal Trade Commission acts on privacy.(Amazom.com changes its privacy rules)(Brief Article)
Information Systems Auditor, July, 2001
The US Federal Trade Commission (FTC), in a move that has disappointed privacy activists in the USA, has decided not to take any action against Amazon.com for privacy violations (see also, Information Systems Auditor, March 2001, page 16). However, the FTC has outlined what it expects to find in privacy policies on Internet web-sites.
In the first case, which involved Amazon, the company was accused of changing its privacy policy so that individuals who had said "No to third-party marketing" could find that they were indeed marketed--for instance, if the privacy policy were to be unilaterally changed by the company. Privacy advocates had complained to the FTC that such a step effectively negated the customer's choice to opt-out in the first place.
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