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Peripheral Vision: Seven Steps to Seeing Business Opportunities Sooner

Research Technology Management, March, 2006 by Anonymous

Content provided in partnership with HighBeam Research

Peripheral Vision: Seven Steps to Seeing Business Opportunities Sooner; George S. Day and Paul J. H. Schoemaker; Harvard Business School Press, Boston, MA; May 2006; 272pp., $29.95.

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organization at sensing, interpreting and acting on these signals? Day and Schoemaker, who lead the Mack Center for Technological Innovation at the Wharton School, call this capability peripheral vision; their research shows that less than 20 percent of firms ...

 

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