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Pharmaceutical Representative, December, 2007 by Marinko, Pam
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Pam Marinko reviews
Seth Godin's The Dip: A Little Book wk That Teaches You When to Quit (and M When to Stick)
Conventional wisdom warns us never to quit, ever. Perseverance is a virtue and quitting is immoral. Vince Lombardi once said, "Once you learn to quit, it becomes a habit" Richard Nixon said, "A man is not finished when he is defeated. He is finished when he quits."
In his very short book, The Dip, Sedi Godin explains that this is all just very bad advice and sets out to change the way we think about success and quitting. He urges us to accept that "the ...
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