Business Services Industry
Interview: C.K. Prahalad on the information professional's role in visioning the future.
Information Advisor, The, October, 1994
IN A ONE-ON-ONE DISCUSSION, Dr. C.K. Prahalad, co-author of Competing for the Future, spoke to the Editor of The Information Advisor on the vital role of the information specialist in companies' need to accurately forecast and prepare for the future.
Prahalad, along with Gary Hamel, is co-author of the recently published Competing for the Future (Harvard Business School Press), a book that is quickly becoming one of the hottest new business titles published this year. It has recently been reviewed in The Economist, and has been excerpted in Fortune and Harvard Business Review.
The book's basic premise is that to become competitive, corporations must forsake simple downsizing or even reengineering as the primary method for improving productivity....
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