It's Hard to Hire Outstanding Salespeople

Instant and Small Commercial Printer,  May, 2005  by Rickard, Joseph T

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Regardless of their size, the most successful printing companies are the ones that employ successful outside salespeople. To generate additional revenue and profit, many printing companies are selling additional and more complex offerings beyond offset printing and digital copying. These new digital capabilities and graphic arts services require direct customer relationships. Print shops cannot succeed without outside salespeople, and it is imperative that these salespeople are solid performers.

Experience tells us that hiring salespeople is not a science; it is an art. Because most print shop ...

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