Retail Industry
Industry: Email Alert RSS FeedA deli delight: the launch of new flavors and varieties of deli turkey is adding to its allure as an everyday meal.(turkey update)(Butterball turkey: Rotisserie Garlic and BBQ)
National Provisioner's Meat & Deli Retailer, The, August, 2005 by White, Lisa
While turkey's role as the perennial Thanksgiving dinner might be everlasting, its position as one of the most popular deli meats also is taking shape. And that is triggering the merchandising of additional flavors and varieties.
Indeed, retailers are offering an expanding array of turkey products--ranging from Cajun, cracked pepper, and peppercorn, to turkey ham and turkey pastrami--to further ignite the already hot category. In addition to the traditional sandwich, turkey also is increasingly being served in wraps, tortillas, and paninis.
"There are different consumer segments purchasing deli turkey based on their individual concerns," says Dave Parrish, meat director at Holiday Quality Foods, a Cottonwood, CA-based chain of 24 groceries in Northern...
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