A preemptive posture: meat and poultry organizations are implementing strategies that are designed to minimize consumer health fears about protein-related diseases.(food safety)

National Provisioner's Meat & Deli Retailer, The, August, 2006 by Mitchell, Richard

Few events can more negatively impact perishables revenues than widespread media coverage of food safety issues. And that has key meat and poultry operators taking preemptive measures to head-off potential fallout from such major threats as avian influenza (AI) and bovine spongiform encephalopathy (BSE), or Mad Cow disease.

Avian influenza and BSE primarily have affected foreign flocks and herds with minimal impact on U.S. shoppers' consumption habits. Yet the prospect of a domestic occurrence--and subsequent consumer concerns about the safety of American meat and poultry--remains. That makes it essential for merchants, suppliers and trade groups to educate consumers and retail employees about the true nature of animal-related ailments to eliminate the...

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