Going Publix: Publix Super Markets Inc. is attracting shoppers to its meat and deli departments by emphasizing premium products and freshness.(Cover story)

National Provisioner's Meat & Deli Retailer, The, February, 2007 by Mitchell, Richard

"Less is more" is one of the more accurate ways to describe Publix Super Markets Inc.'s meat and deli operations.

Unlike many retailers that leverage a host of local, regional and national brands in an effort to attract different shopper segments, Publix primarily markets private-label items in the fresh meat case, and Boar's Head-branded meat and cheese in the deli.

The Lakeland, Fla.-based retailer--with approximately 900 stores in Florida, Georgia, Alabama, South Carolina and Tennessee--is leveraging a strategy that emphasizes fresh, premium and convenience proteins. The model appears to be working as Publix not only is the dominant supermarket retailer in the Southeast, but the seventh-largest in the nation with annual sales of approximately $2.0.6...

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