Converting leads into sales

Dental Lab Products,  January, 2008  by Neal, Bill

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MARKETING STRATEGIES

Leads are the lifeblood of any successful salesperson. Yet, the conversion of leads into sales often falls short of expectations.

When tracking your marketing efforts, you probably notice that some efforts produce more leads than others. The key is to find out which marketing efforts were successful, and what you did to turn those leads into sales.

When potential clients call and ask for additional information, they are letting you know that they may be interested in doing business with you. Many dental labs respond by sending the interested party a box stuffed with price ...

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