eMarketing elation

RV Trade Digest,  September, 2007  by Gerber, Greg

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Despite their location along a busy Interstate highway, ExploreUSA discovers surprising traffic and strong profitability along the information superhighway

To turn Internet and e-mail leads into closed sales requires one thing - urgency. Waiting two hours to reply to an e-mail can cost dealers a sale. Why? Because those dealers who understand Internet shoppers are closing deals before others "get around" to checking their e-mail.

ExploreUSA RV Supercenter, with seven locations in Texas, is one of the industry's most enterprising e-marketing dealers. In July alone, the dealership closed ...

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