Verlo crafting its customized, small-town future.
Furniture-Today, December, 2007
By David Perry
Fort Atkinson, Wis.- In this corner of the Midwest, in a renovated building that harkens back to the glory days of America's dairy belt, Verlo Mattress Factory Stores is charting a course for the future based on the Old World values that have always defined the company.
That means a tradition of craftsmanship, a promise of quality and customer service, and a commitment to integrity - some of the characteristics that separate Verlo from its competitors, company officials say.
The company logo, a craftsman in a leather apron, says much about where the company came from back in 1958 and where it is headed.
"That word, 'craftsman,' is the hub of who we are and what we do," said Dave Young, CEO of VyMaC Corp., Verlo's...
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