Some manufacturers opt for different terminology.(Ashley Furniture Industries Inc.)
Furniture-Today, February, 2008 by Gunin, Joan
Joan Gunin
High Point- Ashley is the latest source to offer a bonded leather cover, joining such companies as Klaussner, New Generations, Palliser and Southern Motion.
Ashley rolled out its new bonded product at last month's Las Vegas Market. When reminded of the provocative ad campaign Ashley waged last year denouncing would-be leathers - themed "Caveat Emptor...Buyer Beware" - President Kerry Lebensburger said the company was not against the product per se but rather the idea of calling such a product "leather."
Following a precedent set five years ago when it opted to call its polyurethane covers DuraHide, Ashley has dubbed its new bonded product UltraHide.
"We found the use of the word (leather) deceiving," Lebensburger...
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