New support for Vivitar: the 70-year-old camera company gets marketing, product push following acquisition by Syntax-Brillian.(Trends & Technology)
PMA Magazine - Connecting the Imaging Communities, May, 2007 by Gretzner, Bonnie
The name of HDTV-maker Syntax-Brillian Corp. may be unknown to those in the photo industry. But with its acquisition last fall of Vivitar Corp., the name of the Tempe, Ariz.-based company will become a bit more familiar.
In November 2006, Syntax-Brillian acquired Vivitar for $26 million in stock. Vivitar is now a wholly owned subsidiary of Syntax-Brillian and has moved its North American headquarters to the Syntax-Brillian location in City of Industry, Calif. Vivitar also maintains its branches in Hong Kong, France, and the United Kingdom.
"While no transition is perfectly seamless, we're very satisfied with how well we've been able to integrate the Vivitar staff, suite of products, and its retail and manufacturing relationships into the...
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