Most Recent Articles from Adweek [Eastern Ed.]  

• Gone with the wind

  The new campaign from Amsterdam shop 180 launching Adidas' newClimaCool athletic shoe is the first new campaign from the Germanclient since it...

  3/11/02 by van der Pool, Lisa · More from publication

• Rough cut

  As executive director of the standards and practices department atFox, Darlene Lieblich is part of an influential but secretive groupof about 30...

  3/11/02 by Melillo, Wendy; Voight, Wendy; Voight · More from publication

• Unchained melody

  After a year of disappointing sales, it came as scant surprisewhen the Gap made some changes as the month began. The retailereliminated its chief...

  3/11/02 by Gianatasio, David · More from publication

• Special report: Editor of the Year--forever Jane

  Jane Pratt, editor of Jane, is profiled as Adweek Magazines' 2002editor of the year. Well before Rosie and 0, The Oprah Magazine,Pratt put her name...

  3/4/02 by Granatstein, Lisa · More from publication

• Special report: Startup of the Year--one-stop shopping

  Lucky is profiled as Adweek's 2002 Startup of the Year. In 2001,while a brutal recession caused even warhorse magazines to morph,shrink or fold,...

  3/4/02 by Handelman, David · More from publication

• Bargain basement

  Kmart filed for bankruptcy on Jan. 22, the largest such filing bya retailer in US history. Saving the company while it reorganizesunder Chapter 11 is...

  3/4/02 by Lippert, Barbara · More from publication

View more »

Adweek [Eastern Ed.]: Issues from 2002

• March 2002
• February 2002
• January 2002