GE Life's rate move aids annuity buyers.(GE Life and Annuity Assurance Co.)(Brief Article)

Financial Adviser, December, 2004

GE Life claims it has made buying an enhanced annuity easier by making its rates available to consumers.

The annuity provider said the new service, which allows clients to get the rates direct through the Hargreaves Lansdown website, would encourage advisers to sell more of the products. The service enables clients to get quotations on all enhanced product rates, including smoker and diabetic rates.

GE Life said research had shown that many intermediaries believed the process of buying an enhanced annuity was "time-consuming and laborious".

Matt Trott, annuities product development manager for GE Life, said it was an important step in making it easier for advisers to access enhanced rates.

Mr Trott said: "We are now looking at other...

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