Consumers' demand drives the growth of multi-assets.

Financial Adviser, August, 2007

Consumer demand for multi-asset investment platforms is driving strong growth within the intermediary industry, according to new research from Prudential.

About 45 per cent of intermediaries reported buoyant investment sales and those advisers seeing growth claiming an average 32 per cent rise in business.

Demand for multi-asset investment portfolios is behind the sales increase, according to the intermediaries surveyed, with more than 57 per cent attributing growth in sales to rising consumer confidence in the stock markets' ability to deliver strong returns and 41 per cent citing concerns over pension provision leading investors to look at other ways of building wider investment portfolios.

Frank Morton, investment head of business...

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