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Food Institute Report, The, December, 1999

- The Gatorade division of The Quaker Oats Company, Chicago, will launch its "fitness water" Propel, which has some of the vitamins, carbohydrates and antioxidants in Gatorade, but at one-fifth the calories, in South and Southwest markets in early 2000. Propel has only been tested in Colorado Springs. Other Gatorade brand extensions include its entrance in the $500 million energy bar segment with a Gatorade-brand energy bar, which will debut in January; Torq, a juice-drink that is heavier than Gatorade in carbohydrates and calories, designed for the serious athlete who wants an intense energy boost, will also roll out...Wall Street Journal (Dec. 12)

-Minute Maid Company, Houston-based unit of Coca-Cola Company, has struck a strategic alliance with J&J Snack...