Packaged Goods Focus On Kosher.(Dole Food Company Inc.; National Beverage Corp.)(Brief Article)

Food Institute Report, The, November, 2000

Kosher consumers are consuming packaged goods more than ever and mainstream food giants are gearing up for a heightened marketing push to Jewish consumers. While still a small segment of the U.S. market, the kosher-eating community is now viewed to be among the most attractive market groups because it is brand loyal, makes meals from scratch at least once a week and, with the U.S. kosher market estimated as a $5.5-billion-and-growing enterprise, spends more on groceries than the average American family.

There are more than 60,000 kosher-certified products in the U.S., according to Integrated Marketing and Communications Inc., including Dole Food Co.'s kosher salads-in-a-bag, National Beverage Corp.'s kosher version of its Shasta soft drinks and ConAgra Foods...

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