Disney & Coke To Market Juice To Kids.(Walt Disney Co., Coca-Cola Co. announce marketing agreement)(Brief Article)

Food Institute Report, The, March, 2001

Walt Disney Co. and Coca-Cola Co. have agreed to market children's beverages worldwide under the Disney brand. The Minute Maid Co. operating group of Coca-Cola will launch juices and juice drinks in the first phase of the arrangement. The first two lines are expected to be sold in U.S. supermarkets during 2001, followed by an international rollout next year.

The long-term agreement will include juices, juice drinks, milk-based and water-based drinks, punches and smoothies, all packaged in containers featuring Disney characters. The two companies will also collaborate on advertising campaigns, consumer promotions, themed packaging and in-store displays.