Food Industry
Industry: Email Alert RSS FeedThe Coca-Cola Company.(POWERADE drinks)(Brief Article)
Food Institute Report, The, May, 2001
* The Coca-Cola Company, Atlanta, is launching a new and improved formula for POWERADE featuring vitamins B3, B6 and B12, which plays a role in energy metabolism. It is also unveiling POWERADE Light, a beverage with 50% fewer calories than the leading sports drink and also featuring B vitamins. POWERADE Light comes in two flavors--Andean Chill, a clear, white grape and strawberry flavor blend, and Aleutian Stream, a blend of apple, pear and cherry flavors and a bright green colon
In October, Coca-Cola will debut three more products: POWERADE A.M., a breakfast drink with vitamins and minerals; POWERADE Psych, containing herbs such as gingko biloba to enhance "mental acuity," and a third, unnamed at present, intended to enhance "physical energy"... Wall Street...
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