Frozen Dinners With A Zing.(A La Zing, frozen foods division of Omaha Steaks International)(Brief Article)(Statistical Data Included)

Food Institute Report, The, June, 2001

A La Zing, the new frozen foods division of Omaha Steaks International Inc., offers upscale entrees, such as stuffed sole and chicken cordon bleu, fancy sauces and desserts like David Glass Chocolate Truffle Cake. Omaha Steaks is one of many North American food companies trying to cash in on the growing U.S. home meal replacement market, which is now worth $85 billion a year and expected to top $109 billion in 2002, according to the McLean, VA-based American Frozen Foods Institute. A La Zing is expected to be a $50 million to $100 million-a-year business in five years, according to Todd Simon, senior vice president of Omaha Steaks. The company is five months into an 18-month-long testing period for A La Zing and is shipping between 1,000 and 2,000 orders a month. The...

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