Food Industry
Industry: Email Alert RSS FeedHeinz Has Highest ACSI Score Among Nondurables.(American Customer Satisfaction Index)(Brief Article)
Food Institute Report, The, November, 2001
Over the past 12 months, the University of Michigan's American Customer Satisfaction Index (ACSI) dropped 1.2% to 72.0. The non-durables sector scored 80.3, down less than one percent from the previous year, but still almost 12% higher than the overall ACSI for all industries. The largest fall in the non-durables sector was soft-drinks, which declined 4% to 82.
Food processing's score is up one percent from last year. Consolidation within the industry, which in turn has reduced the number of competitors, has not yet had a negative effect on ACSI. In fact, the industry has a higher ACSI score now (82) compared to last year (81) and no company's score has fallen more than one point.
The H.J. Heinz Co., with an ACSI score of 89, remains the...
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