Food Industry
Industry: Email Alert RSS FeedAnheuser-Busch, Inc.(Bacardi Silver malt beverage)(Brief Article)
Food Institute Report, The, February, 2002
Anheuser-Busch, Inc., the world's largest brewer, has launched a premium flavored malt beverage, Bacardi Silver, through an alliance with Bacardi USA Inc., a wholly-owned subsidiary of BACARDI Limited. Bacardi Silver is a clear malt beverage made with the flavors of Bacardi rum and citrus. It is being produced, market and exclusively distributed by Anheuser-Busch.
A special website (www.bacardisilver.com) will be launched by Anheuser-Busch in mid-February, enabling visitors to listen to their favorite music, watch Bacardi Silver commercials, and find out about the latest fashion trends.
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