Food Industry
Industry: Email Alert RSS FeedMajor cola companies to revamp packaging.(Coca-Cola Co., Pepsi-Cola North America)(Brief Article)
Food Institute Report, The, December, 2002
Pepsi-Cola North America has unveiled updated, bolder-looking package graphics for Pepsi-Cola and Caffeine Free Pepsi-Cola at the Beverage Digest's Future Smarts conference in New York City. The new look uses a more stylized font and makes the Pepsi Globe larger and more pronounced, according to the company, reported Food Production Daily (Dec. 10).
The Coca-Cola Company, Atlanta, GA, is reportedly testing a slender 8.4-oz. can of its flagship brand in New York City at select Manhattan clubs and boutiques. The soft drink giant declined to discuss the product, other than to confirm it was tested in New York, reported Advertising Age (Dec. 9).
Coca-Cola is revamping its Diet Coke packaging graphics for the first time since 1997. The change will happen...
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