Soup maker to expand convenience-based products.(Campbell Soup Co.)

Food Institute Report, The, February, 2003

Campbell Soup Co. is planning a major expansion of its on-the-go soups, reported The Wall Street Journal (Feb. 18). Next fall, Camden, NJ-based Campbell will add seven new varieties of Soup at Hand, a portable, ready-to-eat line in a microwaveable container. It will also launch portable versions of its Chunky and Select brands in disposable, single-serve, microwaveable bowls, adding to the existing offerings in the traditional can. To support the new products Campbell plans to spend more than $60 million on marketing. Ads for the convenience products will say, "Mm! Mm! Good to Go!"

Aiming to reach teenagers and "tweens" in the nine to 12 age range, three of the seven new varieties of Soup at Hand will be teen-friendly products, including pizza- and...

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