New line of snacks made with organic ingredients from Frito-Lay.(Brief Article)

Food Institute Report, The, April, 2003

Frito-Lay is launching a new natural line of snacks made with organic ingredients, which includes Tostitos Tortilla Chips made with Organic Blue Corn, Tostitos Tortilla Chips made with Organic Yellow Corn and Tostitos Organic Salsa. The line also includes Natural Lay's Potato Chips with Sea Salt, Natural Lay's Country BBQ Potato Chips, Natural Reduced Fat Ruffles Chips and Natural Cheetos White Cheddar Puffs. These all-natural snack products are available in stores nationwide.

Frito-Lay will follow USDA's standardization in labeling organic products. All of the new natural snacks have been certified by the USDA accredited certifying agency Oregon Tilth and will carry the Oregon Tilth logo and USDA "Organic" labels on the packaging as appropriate.

The...

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