General Mills raising wholesale prices, launching new reduced-sugar cereals.(Brief Article)

Food Institute Report, The, June, 2004

General Mills Inc. is raising wholesale prices 2%-9% on several categories of foods, including Progresso soups, some frozen breakfast items, yogurt and Totino's snack foods, as a result of rising energy and raw material costs. The exact timing of the increases was not specified, but General Mills informed trade customers in early June.

The company is not raising prices on its Big G cereals or frozen dough products.

Meanwhile, General Mills is introducing reduced-sugar versions of three of its kids' cereals--Trix, Cinnamon Toast Crunch and Cocoa Puffs. The reduced-sugar cereals, developed using a blend of sugar and non-caloric sweetener Splenda, have 75% less sugar than the original cereals. The products will be available nationwide in mid-July, with a...

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